Note: Not all robots support this tag.
Like any META tag it should be placed in the HEAD section of an HTML page:
<html>
<head>
<meta name="robots" content="noindex,nofollow">
</head>
<body>
...
What to put into the Robots META tag
The directives should be separated by commas.
The current defined directives are:
index
noindex
follow
nofollow
all
none
all is the equivalent of index, follow
none is the equivalent of noindex, nofollow
Some examples:
<meta name="robots" content="index,follow">
<meta name="robots" content="noindex,follow">
<meta name="robots" content="index,nofollow">
<meta name="robots" content="noindex,nofollow">
Note the "robots" name of the tag and the content are case insensitive.
Do not specify conflicting or repeating directives such as:
<meta name="robots" content="index,noindex,nofollow,follow,follow">